Insights
What we are learning about AI search.
Observations from our own websites and our work with organisations serving international audiences. Published monthly.
AI search in Malaysia – Oct 2026
AI search in Malaysia: why organisations serving international audiences should act first
Nationally, AI assistants still send a tiny share of search traffic. Among overseas audiences, the shift is already well under way.
Case Notes – Oct 2026
What we learned from 280 traveller enquiries
Ten weeks of enquiries from overseas travellers taught us as much about handling demand as about creating it.
How AI Search Works – Oct 2026
How AI assistants decide which organisation to recommend
AI assistants do not rank ten links. They assemble one answer. Understanding how they do it is the first step to being part of it.
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