AI search advisory · Kota Kinabalu, Sabah

Helping
organisations be
found, trusted
and chosen in
the age of AI.

Mudah Templates Sdn Bhd advises leaders on how AI assistants and search engines shape the decisions of customers, travellers and investors, and helps their teams act on it.

AI search advisory · Kota Kinabalu, Sabah

Helping organisations be found, trusted and chosen in the age of AI.

Mudah Templates Sdn Bhd advises leaders on how AI assistants and search engines shape the decisions of customers, travellers and investors, and helps their teams act on it.

Our perspective

The first answer is becoming the only answer

People increasingly ask ChatGPT, Gemini or Perplexity before they choose where to travel, which clinic to visit or whom to do business with. That changes what it takes to be chosen.

A shortlist of one

A search page offers ten links. An AI assistant usually offers one recommendation, sometimes two. Organisations outside that answer are rarely considered at all.

Accuracy is a leadership issue

AI assistants often repeat outdated or incomplete information. What they say about an organisation is now part of its reputation, and someone needs to own it.

It can be measured and managed

What AI recommends is not random. It can be tested, tracked over time and improved with clear, accurate information published in the right places.

Why international audiences first

Across Malaysia, AI assistants
still send well under 1% of search traffic.
On our own websites, which serve overseas
travellers, one in four visitors now arrives
from AI assistants.

National figure: StatCounter, Google vs ChatGPT referral share in Malaysia, September 2026.
Our figure: Google Analytics, our three largest sites, June to October 2026.

How we help

Advisory, training and implementation

Most engagements begin with an assessment and a briefing for leadership, then move to training and, where useful, delivery.

Consultation

We assess how AI assistants and search engines represent the organisation, benchmark it against peers and set out a roadmap leadership can act on.

Consultation

We assess how AI assistants and search engines represent the organisation, benchmark it against peers and set out a roadmap leadership can act on.

Training

Executive briefings for leadership teams, and practical workshops for marketing, communications and customer-facing staff.

Training

Executive briefings for leadership teams, and practical workshops for marketing, communications and customer-facing staff.

Implementation

Where clients want us to deliver, we publish the content, track visibility month by month and set up the systems that turn enquiries into business.

Organisations serving international audiences

Tourism and hospitality

Investment promotion

International education

Medical travel

Government and agencies

Organisations serving international audiences

Tourism and hospitality

Investment promotion

International education

Medical travel

Government and agencies

Engagements

Ways to begin

Each engagement is scoped to the organisation and its objectives.

AI Visibility Assessment

A diagnostic of how leading AI assistants and search engines describe the organisation and its sector, what they get wrong, and a prioritised roadmap.

Report and leadership briefing

Executive briefings and team training

A half-day briefing on what AI search means for the organisation, followed by hands-on workshops that give teams the skills to act on it.

Kota Kinabalu or on site

Enquiry Desk

Our own enquiry management system: every enquiry captured, urgent ones flagged by date and every customer followed up, so new demand is not lost.

Set up and supported by our team

Case study

Building international demand for Sabah’s destinations

We test our methods on websites we own and operate before we advise others.

Situation

International travellers researching Sabah’s rainforest, wildlife and diving destinations found little in-depth, reliable information, and much of what they found pointed them to platforms outside the state.
Approach
We built a network of destination websites, each answering the questions travellers actually ask in depth, so that search engines and AI assistants could rely on them. Every enquiry is handled through our Enquiry Desk and passed to licensed Sabah tour operators, who manage bookings and payment.
Results
One in four visitors now arrives from AI assistants such as ChatGPT, more than from Google search. Within ten weeks the network was producing a steady flow of international enquiries for local operators.

Situation

International travellers researching Sabah’s rainforest, wildlife and diving destinations found little in-depth, reliable information, and much of what they found pointed them to platforms outside the state.
Approach
We built a network of destination websites, each answering the questions travellers actually ask in depth, so that search engines and AI assistants could rely on them. Every enquiry is handled through our Enquiry Desk and passed to licensed Sabah tour operators, who manage bookings and payment.
Results
One in four visitors now arrives from AI assistants such as ChatGPT, more than from Google search. Within ten weeks the network was producing a steady flow of international enquiries for local operators.

1 in 4

visitors arrive from AI assistants

280+

traveller enquiries in ten weeks

29+

countries travellers wrote from
AI share: Google Analytics, our three largest sites, June to October 2026. Enquiries: unique enquiries, 1 August to 14 October 2026.

Leadership

Clarentino Aduk

Founder & Chief Executive Officer

Clarentino has spent more than fifteen years helping organisations build demand online, across finance, property, healthcare and tourism. He founded Mudah Templates Sdn Bhd to help organisations be found and chosen as AI assistants change how people decide.

His foundation is technical. He conducted artificial intelligence research at Universiti Malaysia Sabah, developed database applications for port operations in a government-linked environment and lectured in information technology.

  • B.CS, Universiti Malaya
  • M.HRM
  • Former AI Researcher, UMS

Case study

Discuss what AI
search means for
your organisation.

Email

hello@mudahtemplates.com.my

Telephone

+60 16-840 7481

Office

Lot 25-3(R), 3rd Floor, Beverly Hills Plaza, Jalan Bundusan, 88300 Kota Kinabalu, Sabah, Malaysia